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Sneak peek of the LoyaltyLion loyalty program experience

Loyaltylion vs RIVO

Why brands choose LoyaltyLion versus Rivo

Switch from Rivo to LoyaltyLion when you’re ready to unlock the advanced functionality, support, and segmentation you need to scale.

LoyaltyLion ratings on G2 and the Shopify App Store

THE BEST ALTERNATIVE TO RIVO

Why scaling Shopify brands choose LoyaltyLion over Rivo

300+ loyalty innovations released per quarter

We’ve already built and optimized the basics. Every update we release now is higher-impact, based on feedback from customers, and beta-tested.

Latest product updates

Accredited Shopify Plus Partner

The first loyalty platform to integrate with Shopify Plus, LoyaltyLion is an accredited Shopify Plus partner. Rivo still doesn’t have this accreditation.

Shopify & LoyaltyLion

The Shopify leader in Loyalty AI

Our AI recommendations and features are built on over 12 years of data from 10,000+ brands and over 250 million shopper transactions.

Explore LoyaltyLion AI

Unique multichannel experiences

Every market, location, and channel is different. That’s why we’ve made it super easy to tailor your rewards everywhere.

Learn more about rewards

Advanced segmentation and reporting

We know what your CFO needs. That’s why you can segment your loyalty data by tier, loyalty status, or channel and location.

Explore our analytics

Advanced liability and fraud protection

From points approval periods to advanced expiry options, you’ll find the features you need to protect your profit margins already built within LoyaltyLion.

LoyaltyLion G2 award badges, Winter 2026

THE LOYALTYLION DIFFERENCE

The #1 loyalty platform for mid-market brands.

The difference between LoyaltyLion and our previous provider is stark. With fantastic support always close to hand, the program runs effectively and delivers seamless value to grow our brand.
Megan Connolly, Co-founder and CMO at Ogee

Megan Connolly

Co-founder and CMO at Ogee

Compare Rivo to LoyaltyLion

An authentic side-by-side comparison to help you make the right decision.

LoyaltyLion vs Rivo comparison

LoyaltyLion

Rivo

G2 rating

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#1 for mid-market based on over 600 reviews

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Not listed on G2

Contracts

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Annual contracts to ensure we get your set up right and optimize loyalty revenue over time

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Short-term outlook: Month-to-month payments on every plan

Shopify Plus Accreditation

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Accredited Shopify Plus Partner

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No Shopify Plus Partner accreditation

Customer Support

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A CS team of 18+, with dedicated Onboarding, Customer Success, Support, and Stability teams

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A small support team of generalists. No dedicated Onboarding or Stability teams

Loyalty AI

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Plug your loyalty program into any AI assistant. Plus, access AI Campaign recommendations based on 12+ years of loyalty data

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Connect Rivo with Claude

Reward configuration

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Apply different reward strategies across individual locations, markets, channels, and distribution methods

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Apply the same reward strategy everywhere

Gamification and challenges

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Highly-customizable challenges to influence customer behavior and motivate a combination of orders, subscription orders, reviews, and referrals

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Punch card functionality to reward customers when they hit a certain number of orders

Liability and fraud protection

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Points approval periods, advanced expiry options, and fraud controls on receipt uploads and referrals are just some of the ways we protect your profits

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Limited expiry controls, customer redemption limits, referral and receipt upload fraud controls all leave you at risk of high points liability and fraud

Unique in-store experiences

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Reward in-store loyalty actions (e.g. referrals, recycling) and custom earning rules via your Shopify POS

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Only reward transactions in-store

Loyalty segmentation

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Advanced analytics that you can segment by tier, as well as loyalty status (i.e. whether they are a member, and whether or not they redeem rewards)

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Multiple charts replicated from your Shopify dashboard, with no ability to segment by loyalty tier or status

Trusted by leading brands

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Scaling brands choose LoyaltyLion to unlock scale, support and segmentation.

They also get a smooth migration, a dedicated Onboarding Manager, benchmarks to measure success against, and a loyalty community they can feel part of.

Book a demo

Frequently asked questions for brands comparing LoyaltyLion and Rivo

It’s very easy! Our dedicated Onboarding Team will ensure minimal disruption to your customers and help you replicate all aspects of your current program. We’ll take care of migrating loyalty data like points, tiers, and birthdays, and we’ll work with your developers to migrate custom features. You’ll need to look after your email triggers.

We work with Shopify’s biggest brands online and in-store. Shopify’s biggest POS implementation uses LoyaltyLion.

We support these brands through the biggest sales spikes too. During BFCM 2025, we processed over $900M in orders while maintaining 99.99% uptime and a peak order processing rate of 1,800 orders/minute. We’ve enrolled over 600k members in just 72 hours. We have a dedicated security and stability team to make sure your biggest sales moments never become your biggest loyalty headaches.

LoyaltyLion has all the same loyalty innovations as Rivo – from Loyalty Pass to Receipt Uploads. Just like Rivo, we release 100s of platform updates every quarter – check them out here.

The difference is we’re not busy building the fundamental loyalty features required to manage a program, so we have time to focus on higher-impact innovations like our AI Campaigns.

We’ve been around for 12+ years, but that means we’ve got the loyalty data, benchmarks, and experience required to build the most innovative loyalty features and the most reliable AI recommendations.

We’re invested in your long-term success, and we want to work with you for years, not months. We’re confident that, with our dedicated Onboarding Managers, ongoing Customer Support, and advanced analytics and reporting, we’ll deliver the ROI that you – and your CFO – are looking for long-term.

It takes time to build, launch, promote, and enroll customers into a successful loyalty program. Many brands have been working with LoyaltyLion for over eight years, and we want you to become one of them.

No. Our Classic, Advanced and Plus plans are designed to give you the features that a business of your size typically requires. However, you can add optional features as add-ons as and when you need them, without being forced to change plan. That’s how we ensure you only pay for the solution you need.

Our plans are completely transparent and you can see the features available on all levels here.

To be part of a growing loyalty community that we regularly bring together for webinars, physical events, and much more. From our Loyalty Connect virtual conference where we tell real loyalty success stories, to events like our recent in-store POS demonstration with Pure Seoul, you’ll have regular opportunities to connect and learn from other like-minded loyalty marketers.