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The 2026 LoyaltyLion Awards

A celebration of the best ecommerce loyalty programs.

How do Shopify’s most ambitious brands grow through retention?

Shopify brands have big ambitions: they’re going international, expanding to brick-and-mortar stores, apps, retailers, IPOs, and much more.

Retained customers power that growth – and top-quality loyalty programs are the secret.

These are the brands and agencies doing just that: the LoyaltyLion Award winners 2026.

Exclusive advice video Case studies

See our Award winners

Award category

Best Multichannel Loyalty Experiences

These brands meet customers exactly how they like to shop

Discover who won

Award category

Best Use of Data in a Loyalty Program

Knowledge is power, and it’s getting these companies ahead

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Award category

Best Use of Loyalty Program for Scaling

These brands are evolving, expanding, growing – and loyal customers make it all possible

Explore them

Award category

Best Experiences by a Loyalty Program

These perks suit their customers down to a tee

Who won?

Award category

Best Loyalty Program Migration

They made the switch and never looked back

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Award category

Best Loyalty Program Comms

Promos from these brands stand out within crowded inboxes

Explore them

Award category

Best Use of a Loyalty Program at POS

Every moment in store matters, and these brands ace them using a loyalty program

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Award category

Best Subscription Loyalty Program Strategy

This smart, two-pronged strategy keeps customers closer than ever

Who won?

Award category

Best Strategic Loyalty Partner

These agencies ensure loyal customers come with brands on their journeys

Explore them

Award category

Best Multichannel Loyalty Strategy by an Agency

Agencies helping brands solve problems and make big moves

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Award category

Best Loyalty Performance Marketing by an Agency

These agencies help brands lean on loyalty to support new ventures

Check it out

Exclusive video: Winners’ Advice

What advice would our Award winners give to other ambitious brands looking to grow fast using a loyalty program?

Exclusive video: Winners’ Advice