About LoyaltyLion - discover who we are and what we do

The LoyaltyLion impact

2012

Founded

12k+

Active rewards programs

187m

Loyalty members to date

We help you build lasting customer loyalty

In 2012, LoyaltyLion was born from a simple idea: How can we keep ecommerce personal in an ecosystem dominated by giants?

LoyaltyLion’s mission is to help brands build deep, lasting customer relationships through customized loyalty programs so retailers aren’t competing on price but on the quality of the customer experience.

With over 10,000 retailers using our platform today, we’re proving that you don’t have to be a giant to win customers’ loyalty.

12+ years of loyalty innovation

Pioneered loyalty on Shopify

In 2013 we launched the first modern loyalty platform for Shopify.

We signed our first retailer, hired our first employee and secured funding from industry leaders.

Advanced loyalty integrations for Shopify

We became the first Shopify Plus loyalty technology partner in 2015.

We integrated with Shopify POS for an incredible omnichannel experience.

Breaking revenue milestones

In 2016 TheChive hit $1m with LoyaltyLion. The Hummingbird Bakery soon followed.

We built integrations with our first five technology partners.

Scaling and recognition

By 2018 over two billion points were earned and 150,000 rewards were being claimed per month.

We became the first to build Shopify Flow Connectors, featured at Shopify Unite, and our CEO was named in Loyalty Magazine’s 30 Under 40.

Expanding our tech ecosystem

We became a Shopify Plus Certified App in 2020.

We integrated our platform with over 30 technology partners.

Continuing to lead loyalty innovation

By 2022 we became a team of 100+ working with 10,000+ incredible retailers.

We became the first to detect loyal and at-risk customers through data, and launched loyalty automation workflows.

How to build real retail loyalty (not just discounts) in 2025

On The Resilient Retail Club podcast, our CEO, Charlie Casey, breaks down what’s working right now in loyalty. With host Catherine Erdly, they discuss why experiences now matter just as much as saving customers a few dollars, and how top brands weave loyalty into everything (from product launches to in-store events).

Listen to the podcast