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Klaviyo integration

LoyaltyLion is a Klaviyo Elite Master Partner, providing you with best-in-class integration and advanced email flows for your Shopify or Shopify Plus store.

Elevate engagement with automated, personalized emails & SMS

email

Email

Easily create personalized and relevant loyalty emails that perform 14x better than regular marketing emails.

sms

SMS

Use real-time loyalty data to send timely, targeted SMS messages that engage customers and drive action.

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Advanced flows

With Klaviyo Events, auto-trigger dynamic, personalized emails & SMS when customers interact with your program.

Klaviyo Data

Personalize emails with richer loyalty data

Send personalized loyalty data to Klaviyo so every email reflects where each customer is in their journey.

Display points balance, tier status, and progress to the next reward or VIP tier

Show spend needed to upgrade or keep their VIP status

Include expiry dates and spend needed to unlock the next reward

See the FAQs for the full list of loyalty data you can sync with Klaviyo.

Top Referrer

Trigger loyalty emails automatically

Set up essential flows in LoyaltyLion to automatically send emails and SMS in Klaviyo based on customer actions.

Boost repeat purchases with ‘rewards available’ emails.

Send targeted emails to notify customers when they’ve unlocked a reward.

Drive customer acquisition through referral prompt emails.

Trigger post-purchase emails to encourage non-members to enroll in your loyalty program.

Essential flows are available on the Classic plan and above.

Life Is Better With Friends Referrals

Advanced automation for loyalty campaigns

Send real-time loyalty events from LoyaltyLion to power Klaviyo campaigns.

Trigger personalized emails when customers earn rewards, refer friends, or move up a tier

Automate reminders for expiring points and upcoming tier upgrades

Send targeted nudges when customers are close to unlocking rewards

Klaviyo Events are available on the Plus plan and as an add-on for the Advanced plan.

LoyaltyLion’s integrations with Shopify, Klaviyo, our mobile app platforms, and multiple external platforms give us a lot of flexibility in what we can do in the future with our loyalty program.

Tamer Selim, CTO, Evereve

Tamer Selim Evereve
I really enjoy LoyaltyLion’s integrations with other tools that we use, such as Klaviyo or Shopify, which make my day-to-day life so much easier.

Boglarka Nagy, CRM and Automation Manager, Waterdrop

Boglarka Nagy Waterdrop
We use Shopify and Klaviyo, and the integrations with LoyaltyLion have been fantastic. Being able to pull through all that personalized content on my own without having to speak to support is fantastic.

Brooke O’Halloran, Senior CRM & Email Manager at Medik8

Brooke Ohalloran Mediak8 Green

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Email Points

Klaviyo loyalty flows, built for you

Launch on-brand Klaviyo flows powered by real-time loyalty data so you can target, personalize, and convert from day one.

Welcome, reward reminder, and birthday flows

Post-purchase emails that convert non-members

Points expiry and tier upgrade reminders

Target customers using points balance, tier status, and loyalty activity

Resources

Help docs

How to integrate Klaviyo with LoyaltyLion.

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Visit Klaviyo

Explore Klaviyo’s platform.

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Watch on demand

Watch on demand

Masterclass: Klaviyo x LoyaltyLion

Discover how our Klaviyo integration simplifies email and SMS segmentation and personalization, helping you boost customer retention and drive repeat purchases.

Register now to access our on-demand masterclass and learn how to:

Maximize ROI with dynamic loyalty messaging

Automate referrals and engage customers using loyalty data

Target at-risk customers through advanced segmentation

Already using Klaviyo with LoyaltyLion? Discover lesser-known features to enhance your email and SMS campaigns.

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Frequently asked questions

LoyaltyLion syncs rich loyalty data to Klaviyo, so you can personalise emails, build smarter segments, and trigger flows based on customer behaviour. This includes:

Points balance (total, approved, pending, spent, lifetime)

Number of rewards claimed

Date enrolled in the program

Customer’s unique referral link

Loyalty tier and tier status

Birthday

Insights segment

You can also sync advanced VIP tier data, including:

Tier expiration date

Current tier progress

Progress at expiration

Progress needed for renewal or upgrade

Next tier (upgrade) name

Forecasted future tier

Syncing advanced VIP tier data is available on all plans.

Loyalty flows and loyalty data work together, but serve different purposes:

Loyalty flows are automated emails triggered by customer actions, like earning points or unlocking a reward.

Loyalty data is information stored on the customer profile, such as points balance, tier status, and progress toward rewards.

Flows decide when emails are sent, while data determines what each email says.

Klaviyo Events are triggers that LoyaltyLion sends to Klaviyo, based on specific customer activities. You can then use these Events to trigger Advanced Loyalty Flows in Klaviyo to send out automated emails or SMS messages.

Let’s break them down:

Klaviyo Events:

There are multiple events available in LoyaltyLion which are triggered when a customer interacts with the loyalty program, such as earning enough points for a reward, claiming a reward, referring a friend or moving up a tier.

These events are sent in real time by LoyaltyLion to Klaviyo. When the event arrives in the Klaviyo platform, it can trigger a pre-built flow which sends one or a series of automated emails and/or SMS messages.

Advanced Loyalty Flows:

These Flows are set up in Klaviyo using the above Event triggers.

You can use these triggers to create highly personalized multi-step flows, based on loyalty data, such as reward availability reminders, when a customer is approaching their next VIP tier and expiration reminders.

You can use additional triggers and conditional logic to segment customers and automate complex journeys that run autonomously as soon as you set them live, making them more powerful than basic segment-triggered emails.

Klaviyo Events are available on the LoyaltyLion Plus plan or as an add-on to the Advanced plan.

Advanced Loyalty Flows are set up in Klaviyo and require access to Klaviyo Events in LoyaltyLion.

Klaviyo Events are included with the LoyaltyLion Plus plan or as an add-on to the Advanced plan.

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Got questions? Let’s talk!

Rated #1 for loyalty on G2 and trusted by brands worldwide for over 10 years, let’s scale your business together. Get in touch today!