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LoyaltyLion is a Klaviyo Elite Master Partner, providing you with best-in-class integration and advanced email flows for your Shopify or Shopify Plus store.
Easily create personalized and relevant loyalty emails that perform 14x better than regular marketing emails.
Use real-time loyalty data to send timely, targeted SMS messages that engage customers and drive action.
With Klaviyo Events, auto-trigger dynamic, personalized emails & SMS when customers interact with your program.

Send personalized loyalty data to Klaviyo so every email reflects where each customer is in their journey.
Display points balance, tier status, and progress to the next reward or VIP tier
Show spend needed to upgrade or keep their VIP status
Include expiry dates and spend needed to unlock the next reward
See the FAQs for the full list of loyalty data you can sync with Klaviyo.

Set up essential flows in LoyaltyLion to automatically send emails and SMS in Klaviyo based on customer actions.
Boost repeat purchases with ‘rewards available’ emails.
Send targeted emails to notify customers when they’ve unlocked a reward.
Drive customer acquisition through referral prompt emails.
Trigger post-purchase emails to encourage non-members to enroll in your loyalty program.
Essential flows are available on the Classic plan and above.

Send real-time loyalty events from LoyaltyLion to power Klaviyo campaigns.
Trigger personalized emails when customers earn rewards, refer friends, or move up a tier
Automate reminders for expiring points and upcoming tier upgrades
Send targeted nudges when customers are close to unlocking rewards
Klaviyo Events are available on the Plus plan and as an add-on for the Advanced plan.
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Launch on-brand Klaviyo flows powered by real-time loyalty data so you can target, personalize, and convert from day one.
Welcome, reward reminder, and birthday flows
Post-purchase emails that convert non-members
Points expiry and tier upgrade reminders
Target customers using points balance, tier status, and loyalty activity
Watch on demand
Discover how our Klaviyo integration simplifies email and SMS segmentation and personalization, helping you boost customer retention and drive repeat purchases.
Register now to access our on-demand masterclass and learn how to:
Maximize ROI with dynamic loyalty messaging
Automate referrals and engage customers using loyalty data
Target at-risk customers through advanced segmentation
Already using Klaviyo with LoyaltyLion? Discover lesser-known features to enhance your email and SMS campaigns.

What data does LoyaltyLion sync with Klaviyo?
LoyaltyLion syncs rich loyalty data to Klaviyo, so you can personalise emails, build smarter segments, and trigger flows based on customer behaviour. This includes:
Points balance (total, approved, pending, spent, lifetime)
Number of rewards claimed
Date enrolled in the program
Customer’s unique referral link
Loyalty tier and tier status
Birthday
Insights segment
You can also sync advanced VIP tier data, including:
Tier expiration date
Current tier progress
Progress at expiration
Progress needed for renewal or upgrade
Next tier (upgrade) name
Forecasted future tier
Syncing advanced VIP tier data is available on all plans.
What’s the difference between loyalty data and loyalty flows?
Loyalty flows and loyalty data work together, but serve different purposes:
Loyalty flows are automated emails triggered by customer actions, like earning points or unlocking a reward.
Loyalty data is information stored on the customer profile, such as points balance, tier status, and progress toward rewards.
Flows decide when emails are sent, while data determines what each email says.
What’s the difference between Klaviyo Events and Advanced Loyalty Flows?
Klaviyo Events are triggers that LoyaltyLion sends to Klaviyo, based on specific customer activities. You can then use these Events to trigger Advanced Loyalty Flows in Klaviyo to send out automated emails or SMS messages.
Let’s break them down:
Klaviyo Events:
There are multiple events available in LoyaltyLion which are triggered when a customer interacts with the loyalty program, such as earning enough points for a reward, claiming a reward, referring a friend or moving up a tier.
These events are sent in real time by LoyaltyLion to Klaviyo. When the event arrives in the Klaviyo platform, it can trigger a pre-built flow which sends one or a series of automated emails and/or SMS messages.
Advanced Loyalty Flows:
These Flows are set up in Klaviyo using the above Event triggers.
You can use these triggers to create highly personalized multi-step flows, based on loyalty data, such as reward availability reminders, when a customer is approaching their next VIP tier and expiration reminders.
You can use additional triggers and conditional logic to segment customers and automate complex journeys that run autonomously as soon as you set them live, making them more powerful than basic segment-triggered emails.
What LoyaltyLion plan do I need for Klaviyo Events?
Klaviyo Events are available on the LoyaltyLion Plus plan or as an add-on to the Advanced plan.
What LoyaltyLion plan do I need for Advanced Loyalty Flows?
Advanced Loyalty Flows are set up in Klaviyo and require access to Klaviyo Events in LoyaltyLion.
Klaviyo Events are included with the LoyaltyLion Plus plan or as an add-on to the Advanced plan.

Grow your Shopify subscription business by integrating exclusive loyalty rewards into your subscription tiers
Why Recharge and LoyaltyLion
Create meaningful interactions through personalized text messages with open rates of up to 98%.
Why Attentive and LoyaltyLion
Elevate your customer service by using your customers’ loyalty data to enrich your responses and skyrocket retention.
Why Gorgias and LoyaltyLionRated #1 for loyalty on G2 and trusted by brands worldwide for over 10 years, let’s scale your business together. Get in touch today!