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LoyaltyLion Benchmark Data

Uncover the revenue impact of loyalty programs

The most powerful loyalty insights for your brand

Built from over 12 years of LoyaltyLion data, covering 250M+ shoppers and 10k+ programs. These benchmarks show the real cumulative revenue generated by loyalty activity.

Real loyalty program performance

No projections here. We’re giving you the live performance data from thousands of active LoyaltyLion programs.

Cumulative loyalty-attributed revenue

Includes revenue driven by referrals, loyalty components, email & SMS, and repeat purchases from redeeming members so that you can see the full impact over time.

Industry-specific

Benchmarks are segmented by industry and revenue range so you can drill into the data relevant to you.

Statistically valid

12+ years of data across 250M+ shoppers and 10k+ programs. Results are representative of all programs, not just the top performers.

Results from 10k brands using LoyaltyLion

Explore the real cumulative revenue generated by loyalty activity, segmented by industry and annual sales band.

Year 1

Average program*

High-performing program†

Year 2

Average program

High-performing program

Year 3

Average program

High-performing program

* Average program: Most brands following basic best practices achieve these results with LoyaltyLion. † High-performing program: Brands following our guidance and fully optimizing advanced features achieve these results with LoyaltyLion.

EBOOK

Beat top fashion retention benchmarks

See how leading apparel brands drive 18–51% of revenue through loyalty — and what that could mean for your GMV.

Inside this report:

Revenue benchmarks by GMV tier ($10–50M and $50M+)

Real examples from Pulse Boutique, Evereve, KURU & more

The 7 loyalty tactics driving 20–31% of total revenue

Tactical breakdowns you can implement immediately

Fashion retention benchmarks report cover

Get a custom loyalty revenue forecast

See your potential loyalty revenue in seconds. Simply plug in your store data to view your personalized forecast. Results are based on benchmarks from 10k+ real loyalty programs.

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