loyalty for beauty & cosmetics

More repeat customers for beauty brands

Unlock the beauty of repeat purchases with your very own loyalty program.

Book a demo

Beauty brands that lean into loyalty don’t just survive – they thrive

Stand out without spending more on ads

Beauty brands spend $7.7 bn annually on advertising.

Boost average order value by up to 45%

Beauty brands with loyalty programmes have seen this uplift.

Repeat customers = real growth

Among beauty & cosmetics brands with ~$1-2 m revenue, loyalty programmes helped generate ~$1.3 m loyalty revenue by year 3.

LoyaltyLion is a game changing loyalty platform that up-levels our customer experience. LoyaltyLion provides suggestions and insights that soar with marketing potential to help maintain, engage and even win back our customers. We love it.

Kimberli Harvey, Social Media Marketing Director

Pacifica Beauty

QUICK GUIDE

How to win more customers back to your beauty brand

Are you eager to enhance customer loyalty and see more returning faces in your beauty brand? You’re not alone! With a significant 37% of beauty shoppers starting their product searches on platforms like Amazon, securing repeat purchases has never been more crucial.

While there are numerous strategies you can experiment with, the most effective approach is to implement a streamlined loyalty program. This guide will provide you with best practices for creating a loyalty strategy that resonates with your customers and enhances their lifetime value.

Download guide

Bid adieu to the one-time shopper cycle

No more losing one-time cosmetics lovers to those “too-good-to-be-true” deals at distributor stores! Give them every reason to stay, shop, and repeat purchase with your very own tiered loyalty program.

Reward your beauty buffs each time they choose you over the competition to secure even more repeat purchases. Shower them with perks like free shipping, early access to new products, and invites to exclusive events.

Turn your beauty enthusiasts into your influencer army

With LoyaltyLion, it’s easy to get your loyalty program members to do the advertising for you. Encourage them to create authentic beauty content, spread the love with glowing product reviews, and help you build your empire on Instagram and TikTok – all while they earn precious loyalty points. You get authentic content that you can use to acquire new customers, and your members build up points balances so that they’ll come back and spend with you again sooner.

Win back your at-risk admirers

Rekindle the spark with your beauty enthusiasts when it’s needed the most by surprising and delighting them at just the right time. Our loyalty analytics provide real-time insights to pinpoint which customers are at risk of churning, and then it’s as effortless as surprising them with unexpected loyalty points credited to their account.

Use features like our free product reward to introduce members to even more of your products and win back at-risk shoppers by allowing them to swap points for products at the click of a button.