Loyalty innovation that drives real revenue growth

With our new Receipt Upload export capabilities, you can gather much more data from the receipts your customers are uploading.

Our new export shows you:

• Details read straight from the receipt, including retailer name, category, and purchase date
• Line-item details such as which SKUs were bought, in what quantity, and at what price
• Country and currency for each purchase

You can now build a much clearer picture of who is interacting with your Loyalty Pass, and the increased revenue it’s delivering. Our new export functionality gives you visibility into:

• Which customers have installed their pass
• How passes are being scanned/used
• Revenue attributed to pass activity

You can now connect LoyaltyLion to Claude – or any other AI assistant that supports the Model Context Protocol (MCP).

Get fast, accurate answers to questions about:

• Your program setup: how your earning rules, rewards, tiers or expiry policies are set up
• Program performance: how different metrics are changing over time
• Individual customers: the points, reward or tier statuses of individual members
• Orders: how many points were earned, or which rewards were used

No more navigating reports or exports to answer your loyalty questions.

Guests and non-members can now share referral links and earn rewards – no account required. They simply enter their name and email to generate a personal referral link, unlocking points or rewards when their referral leads to a successful purchase. They’ll need to return and sign up to an account to access those rewards, helping you motivate more members and drive acquisition simultaneously.

Access a complete record of exactly what’s changed within your loyalty program, and who changed it. Audit Logs can be used to investigate unexpected points adjustments, keep records for compliance, or simply give you more visibility into how your program is being managed – both online and in-store. Filter for specific events, or export in full.

Ensure shoppers are only rewarded for purchasing your products. Save time and increase accuracy by adding line item verification that automatically identifies your brand on a receipt via your brand name, product names, or SKU prefixes.

You can now create Loyalty Challenges that reward your customers for engaging with you and your program over time.

How it works:

• Create a unique challenge, with activity milestones based on orders, reviews, referrals, or subscriptions
• Decide whether you want your challenge to run repeatedly, or as a one-off
• Define the completion thresholds and the rewards you want to give. Then sit back and let LoyaltyLion track member progress and deliver rewards

If you’re running Points Multiplier Event campaigns, you can now tailor your campaigns more quickly and easily:

You can now:

• Target your campaign by product or collection – create more tailored campaigns by boosting specific products or collections, or excluding those you don’t want to include
• Replicate your existing modifiers – save time by automatically applying the same points modifiers you have set up on your purchase rules.
• Preview predicted earn rates – predict how much revenue your campaign is going to drive with earn rates visible as you build your campaign

Increase engagement and redemption with a loyalty pass that’s never left at home or buried in an inbox.

With Loyalty Pass you can:

• Increase program engagement with push notifications that appear on lock screens
• Increase in-store redemption with a frictionless customer identification at checkout
• Build a clearer picture of how loyalty pass holders behave, spend and interact

The LoyaltyLion and GoKwik integration is now live, allowing users to trigger WhatsApp alerts for points earned, tier upgrades, rewards claimed, and new program enrollments. This opens up a new marketing channel for brands suffering from email or SMS fatigue.

If you’re using Recharge and LoyaltyLion together, your subscribers can now add vouchers directly to their subscription from your loyalty page. No more copy and pasting codes to their subscription portal, making it quicker and easier for them to redeem their subscription rewards

You can now give customers a voucher instead of just points when someone they refer places their first order, opening up more ways to incentivize your referral program.

Voucher codes are allocated once the referee’s order clears the approval period, so you’re only ever rewarding verified referrals.

What’s new:

• Voucher-based referral rewards, issued automatically when a referred order is confirmed
• Rewards can be configured per tier, making it easy to offer higher-value incentives to VIP members
• Rewards can be set as trigger-only, so they’re exclusively available through the referral rule

The integrated loyalty page now meets a higher accessibility standard for shoppers using screen readers and keyboards.

What’s improved:

• Keyboard-only shoppers can reach and activate everything: earn tiles, reward buttons, copy and share buttons, and carousels
• Screen readers now announce notifications and errors that were previously silent, such as “You earned 50 points” or “Out of stock”
• Icon-only buttons like copy code and social share now have proper labels
• Page sections and headings are structured so screen-reader users can navigate the page
• Progress bars, tier comparisons, and status icons now communicate their meaning, with support for “reduce motion” preferences

Historically, customers have been automatically enrolled when they sign in or create an account. Now you can switch to manual opt-in, so customers choose whether to join rather than being added by default.

When enabled, a “Join program” button appears on your integrated loyalty page, customer accounts page, and post-purchase Thank You page. Once a customer joins, everything works as normal including points, rewards, and welcome flows all trigger in the same way.

You could already host your loyalty page on your own brand domain. Now you can host referral links, receipt upload pages, and your loyalty pass install page on your brand domain too. This means every touchpoint will feel like a natural part of your store.

You can now navigate LoyaltyLion in dark mode. Easier on the eyes in low light, and for anyone who prefers working in a darker interface.

If you use Shopify Markets, you can now choose which countries each reward is available in. Run region-specific promotions, restrict free shipping to domestic customers, or limit free product rewards to the markets where items are actually stocked, all without workarounds.

Reward restrictions apply across your storefront, customer accounts, and point of sale.

Available on Advanced plans and above.

Give customers loyalty points only when an order is fulfilled, not when it’s placed. Ideal for pre-orders and long delivery times, so you stay in control of when rewards are earned.

New partial refunds mean when a customer returns part of an order, they get a proportional share of their points back based on what they returned. Point refunds are calculated using Shopify’s per-line-item discount allocations.

LoyaltyLion’s Receipt Upload rule helps brands convert wholesale shoppers into DTC customers. Drive more direct repeat purchases by:

– Identifying the customers who buy your products through other channels

– Quickly and easily giving them points for their purchases, moving them closer to a reward

– Staying connected with them so their next purchase is made directly from you

Bazaarvoice and LoyaltyLion empower you to reward customers for authentic user-generated content (UGC), building the social proof shoppers need to buy with confidence.

• Incentivize more thoughtful contributions, like detailed written feedback instead of a simple star rating.
• Assign different point values to photo and video reviews.
• Offer extra points for meeting certain review criteria, such as review length

Move around the platform more quickly with improved navigation, icons, and search tools. A refreshed interface and updated layout make everyday tasks easier to find and complete.

What’s new:

• A redesigned interface with a modern look and feel
• Improved sidebar navigation and layout
• Updated icons to help you move through the platform more quickly
• Faster access to voucher codes through the admin launcher

Find voucher codes more swiftly by searching for them directly in the admin launcher.

More swiftly get up and running after setting your first password, and benefit from seamless password resets via email.

Speed up individual points assignment by adding points directly from the customer list, without accessing an individual customer profile.

Add a variable to reward titles so currency values are localised automatically for Shopify markets with currency conversion enabled.

Surprise and delight even more, by offering any voucher reward, custom reward, or gift card — not just basic discount vouchers — for customer birthdays.

Reap the benefits of our freshly-designed Customers page, including more relevant customer insights, the ability to claim voucher rewards for them, and quick access to add points.

Sync advanced loyalty tier data to Klaviyo, including progress, tier upgrade potential, and expiry, so you can target high-value customers, drive upgrades, and increase retention.

You can sync advanced VIP tier data, including:

• Tier expiration date
• Current tier progress
• Progress at expiration
• Progress needed for renewal or upgrade
• Next tier (upgrade) name
• Forecasted future tier

Export the current state of each customer’s points-earning activities and forecast their points expiry by activity or calendar expiration.

Take more granular control over which rewards can stack with each other by configuring this per reward

Choose a ‘lifetime’ option for rules that support limits, while also enjoying refreshed UX across all rules.

Make language updates to your program more quickly and confidently. New tools help you edit translations in bulk, manage content in one place, and choose how AI translations are applied.

What’s new:

• Find and replace phrases across all translations in one action
• Edit rule and reward content directly within the languages app
• Manage translations in Theme Editor, including custom HTML and FAQs
• Choose how AI translations are applied, including overwriting or reverting changes

Benefit from richer campaign performance metrics for Points Multiplier AI Campaigns.

More precisely tweak how many points you give for purchases by setting decimal point values within your purchase rules (e.g. 1.5 points per $1)

Use our comprehensive, pre-populated FAQ in the new Theme Editor to quickly show your members all the additional info they need.

Configure, monitor, and adjust your tier structure more easily as your program evolves. New tools give you more flexibility to manage conditional tiers and track performance in one place.

What’s new:

• Show or hide conditional tiers without contacting support
• View tier performance directly on the Program Analytics dashboard
• Create additional tiers after launch
• Support up to 7 boundary tiers and 12 total tiers
• See faster updates to tier member counts

Increase the accuracy of your points-earning simulations by adding up to 10 custom rules to the pre-purchase section of the Points calculator.

Offer a more predictable tier experience with airline-style tiers in which customers earn status throughout the year and retain it through the end of the following year.

With our Novel integration, your customers can now add their loyalty card to Apple Wallet and Google Wallet, keeping member details easily accessible on mobile devices.

With Novel, loyalty data syncs automatically, so customers always see:

• Current points balance
• Tier status
• Available rewards

Incentivize photos, video, and long-form customer reviews that make shoppers click ‘buy’ with fresh features in our Loox integration:

• Offer higher incentives for detailed reviews
• Offer bonus points for photo or video reviews
• Only reward reviews that translate to real value

Serve loyalty members faster at checkout, even across multiple store locations. New POS tools make it easier to find customers and apply the best available reward in a single step.

What’s new:

• Find and add members to a cart, even if they haven’t shopped at that specific store before
• Automatically select the largest available discount using the MAX button in freeform mode

Track performance across ecommerce, app, and store locations to uncover what drives engagement and revenue.

Compare signups, redemptions, and revenue across ecommerce, app, and individual store locations, and segment results by loyalty status or tier.

Connect your LoyaltyLion and Skio accounts to reward your subscribers with loyalty points that can be redeemed against future subscription orders.

Give customers loyalty points only when an order is fulfilled, not when it’s placed. Ideal for pre-orders and long delivery times, so you stay in control of when rewards are earned.

Build stronger customer relationships in-person, driving customer retention and repeat purchases no matter how they choose to shop with you. Our new updates help you more effectively:

• Promote your loyalty program to customers in-store
• Let customers earn points online that can be redeemed in-store and vice versa
• Connect your loyalty program to multiple physical locations

You can now offer birthday rewards without collecting birth years, helping reduce personal data collection and simplify compliance with child privacy and data minimisation policies.

Configure this under Program settings > Data and privacy. Where integrations require a full date, a placeholder year is passed automatically to ensure compatibility with webhooks, imports, and tools like Klaviyo.

AI Campaigns analyze billions of data points in real-time to identify the best opportunities in your loyalty program:

• Reward Discounting Campaigns: AI recommends the opportune moments when a small incentive can accelerate conversion
• Birthday Bundles Campaigns: AI identifies which reward combinations are most likely to drive action and helps launch them
• Points Multiplier Campaigns: AI recommends when to run bonus point promotions to drive the most repeat purchases

You now have more control over how spend-based tiers work. If a customer receives a refund, you can choose to have their tier automatically recalculated, so if their updated spend no longer meets the threshold, they’ll be moved to the appropriate tier.

This ensures customers are always placed in the tier they genuinely qualify for, keeping your programme accurate and fair.

To enable this feature, contact your Customer Success rep or email support@loyaltylion.com.

Apply different points-per-dollar values by tier directly in your purchase rules, making it easier to incentivize your most valuable customers.

Bring your loyalty program to customers in more than 130 languages, without manual workarounds or third-party tools.

• Translate every loyalty touchpoint, including points, rewards, notifications and customer account content.
• Translate at scale using CSV export/import or work within LoyaltyLion.
• Use LoyaltyLion AI to generate translations in your brand tone of voice.

Available for Advanced & Plus plans.

Connect LoyaltyLion with Listrak to create personalized email & SMS campaigns using real-time loyalty data.

• Use loyalty insights like points balance, tier status, and rewards earned to deliver messages that resonate with each customer
• Celebrate milestones and send timely updates when customers join, level up, or have points to spend
• Bring your loyalty data into Listrak to build stronger segments and campaigns
• Combine loyalty and purchase data to measure how your loyalty program drives engagement and repeat revenue.

Make your customers feel valued on their birthday by rewarding them with bonus points or a discount, either a flat amount or percentage-based.

Birthday rewards are a proven way to drive engagement and repeat purchases at a moment when customers are already primed to treat themselves. Set it up once, and the right reward is delivered automatically, every year.

Add safeguards to prevent self-referrals and control the value of referral discounts.

What’s new:

• Block customers from earning points through their own referral link
• Set maximum discount values for referral rewards

You can now trigger reward available events the moment a customer has enough points to redeem at checkout.

Use these events to power email, SMS, or automation workflows through platforms like Klaviyo and Attentive (or any tool connected via webhooks), driving more redemptions and keeping customers engaged at the right moment.

This feature is only available to those on Shopify Plus.

AI Insights benchmarks your program’s performance against 10k other programs using aggregated and anonymized data.

• See where your program is excelling and under-performing
• Gain market context without compromising your own data security

Be among the first to try LoyaltyLion’s new AI feature.

Create an entirely customized loyalty experience, wherever your shoppers are.

Our Headless API offers complete freedom and control over how your loyalty program appears across all brand channels.

We provide all the documentation your developers need to get started now.

Take full control of reward availability for any reward type. Set a redemption limit, track redemptions automatically, and update stock at any time. When a reward runs out, choose whether it shows as out of stock or disappears from view entirely. For product rewards, inventory can be managed per variant (e.g. small, medium, large).

Perfect for limited drops or managing reward allocation independently from Shopify stock.

Give yourself more control over point liability and create more opportunities to drive engagement. Instead of having all members’ points expire at once, you can set flexible expiry rules based on when points were earned or on a specific calendar date.

What’s new:

• Expire points based on the date they were earned
• Set a fixed calendar date for annual expiry
• Create multiple moments to prompt members to engage before points expire

New filtering, customization, and saved presets make reporting more flexible, while the new Points Accounting report helps you track exactly how many points are outstanding over time.

What’s new:

• Select precise timeframes using an improved date picker
• Choose which columns to include and rename headers to match your reporting needs
• Filter exports by tier or enrollment status
• Save and reuse export configurations with presets
• Preview reports before exporting to ensure accuracy
• Track points earned, redeemed, expired, and reversed with the new Points Accounting report

Increase the power of your app to retain customers with new experiences that drive customer engagement.

• Bring a dedicated loyalty experience to your app, where every session is a chance to engage, reward, and retain
• Give customers points for downloading the app or for opting into push notifications
• Show previously earned points and redeemed rewards

Our brand new Headless API is now in preview and available for Plus merchants.

This launch opens up a whole new way to build with LoyaltyLion:

• Embed LoyaltyLion at the core of a headless store
• Let shoppers redeem rewards in a custom mobile app
• Integrate with a custom POS solution

Merchants can now integrate loyalty anywhere, with full control over the experience. Learn more by clicking through to our Developer site.

Increase customer lifetime value by motivating members to progress through your loyalty program. Deliver tailored benefits at each tier to encourage advancement, reward loyalty, and keep customers engaged.

What’s new:

• Offer different rewards and perks based on a customer’s tier
• Encourage more members to reach higher-value tiers
• Surprise and delight shoppers with benefits as they progress

Set limits on how often rewards can be claimed, control how they’re distributed, and give customers visibility into fulfillment status.

What’s new:

• Limit how many rewards customers can redeem over time, such as per day, week, month or year
• Ensure rewards are only distributed through approved triggers or integrations
• Show customers fulfillment details for claimed rewards

Give your team the right level of access while keeping your program secure. New tools make it easier to manage permissions, navigate the platform, and work with program data.

What’s new:

• Grant multiple team members access with defined permissions
• Use quick shortcuts to navigate key areas
• Export email data for targeted analysis

Boost motivation and reinforce loyalty as members progress. Automatically grant “entry rewards” when customers reach a new tier.

What’s new:

• Issue rewards when customers move into a higher tier
• Encourage progression through your loyalty program

Deliver channel-specific promotions with greater precision. Choose exactly where rewards appear: online, in-store, or in your mobile app.

What’s new:

• Restrict rewards to specific channels
• Run channel-specific promotions and in-store-only incentives

Encourage customers to follow your brand on TikTok and earn rewards through social actions.

What’s new:

• The new Follow a user on TikTok rule lets you award points when customers follow your brand on TikTok

Keep your loyalty program visible at the moment customers are most engaged. Surface referral links and points earned directly on the Thank You page to encourage sharing, enrollment, and repeat purchases.

What’s new:

• Show customers how many points they earned after completing a purchase
• Let customers access and share their referral link from the Thank You page
• Promote the benefits of your loyalty program immediately after checkout