Referral Program Software for Shopify

HOW IT WORKS

Sharing is rewarding

Referred visitors have a 37% higher retention rate and a 16% higher customer lifetime value (CLV). Make referrals central to your acquisition efforts with our simple no-code setup. Here’s how it works:

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1. Easy to find & redeem

Add Refer a Friend module to your customers’ loyalty page so it’s easy to find.

2. Shareable URL

Incentivize your customers to share a referral code via email, social or SMS.

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3. Welcome popup

Welcome referred friends with a discount code to apply at checkout.

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4. Reward the referrer

After a friend purchases, thank your customer with points or a reward.

AUTOMATE referral requests

Ask customers for a referral when they’re most satisfied

Automatically send a referral request following a customer’s positive experience with your brand. Trigger points include:

After a purchase

Once a positive review is posted on your site or through your integrated review software.

Nurture top referrers

Nurture your best referrers and their friends

Recognize your top-performing brand advocates by showing them you appreciate them.

Tag your top referrers and give them double points for all referrals.

Send a thank-you reward for being a valued referrer.

When a friend redeems a reward, thank your customer for their referral.

Rewards for referrals

Choose how you reward referrals

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Percentage or money off voucher

Offer the referred friend a percentage-off or a money-off voucher for their first purchase.

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Free shipping

Instead of a voucher, entice the referred friend with free shipping on their first purchase.

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Points for a successful referral

Grant your existing customers enough points to claim a reward when a successful referral is complete.

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Optimize your referral program

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Control rewards

Set minimum spends and approval periods, and limit discounts to specific products.

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Optimize referral offers

Adjust and fine-tune referral incentives based on usage and other data.

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Boost new members

If your data shows a dip in new members, promote your referral program to reach your goals.

Frequently asked questions

What is a referral program?

A referral program incentivizes customers to recommend your brand by rewarding them for referrals. Customers share a unique URL with friends and family through SMS, social media, WhatsApp, or email. Rewards are claimed once the new customer fulfils the referral terms, like making a purchase.

How many points to award for a referral?

More points typically lead to higher returns. For maximum impact, offer existing customers enough points for a reward or 15% of the minimum purchase value. ‘Give and get’ programs, rewarding both the referrer and the referred friend equally, are the most effective.

What happens to the referrer’s points if their referred friend returns a purchase?

If a referred friend returns their purchase, any points the referrer earned for that referral remain in a ‘pending’ state and are ultimately not awarded. The referrer’s points are contingent on the referee’s purchase being finalized.

Can I limit the number of referrals a customer can make?

Yes, to prevent misuse, LoyaltyLion allows you to set a cap on the number of referrals each customer can make.

Can I customize the referral URL?

Yes, your referrer URL can use the same branded URL as your website and loyalty page.