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Offer points and exclusive rewards to your subscribers to drive repeat purchases and reduce churn.
Integration available for:
Earn loyalty points with each subscription renewal, helping subscribers consistently build rewards.
Select how subscribers use their points, whether as a fixed discount (e.g. $5 off) or a percentage off.
Allow subscribers to add vouchers directly to their subscription from your loyalty page – no copying and pasting codes
Choose if discounts are applied to one or multiple future orders.
Offer unique perks beyond regular discounts with a VIP subscriber tier.
Provide special benefits like early access to sales, early access to new products and priority service.
Show your subscribers they’re valued with personalized rewards that enhance every interaction.
Encourage subscribers to refer friends by rewarding points for each successful referral.
Boost customer lifetime value through trusted recommendations, as new subscribers start with a positive, rewarding experience.
With integrations with our subscription provider, email marketing, and POS system, it is the most robust loyalty platform out there.
Julia S.
Devoción Coffee
case study: waterdrop
Waterdrop chose LoyaltyLion and our ReCharge integration to build a loyalty program with subscriber tiers. By placing loyalty at the core of its strategy. Waterdrop boosted customer engagement and profitability.
70% increase in repeat purchase rates
90% increase in loyalty member spend
Successfully integrated loyalty and email marketing for higher engagement
How do points and rewards work for subscribers?
Subscribers earn loyalty points with each recurring payment, allowing them to exchange accumulated points for a discount (choose a fixed discount (e.g. $5 off) or a percentage off). This ongoing engagement strengthens loyalty and encourages continued subscriptions.
How do subscriber VIP tiers work?
The subscriber VIP tier provides exclusive rewards beyond standard discounts.
The subscriber VIP tier is usually your most generous tier, as subscribers have a higher lifetime value. Customers in other tiers will be moved to the subscriber tier as soon as they subscribe – so if someone is in your top tier, you want them to gain better rewards for subscribing, not the other way round.
Subscribers automatically join this tier (receiving an Active subscriber tag in ReCharge), unlocking top-tier benefits as long as they remain subscribed.
The subscriber VIP tier is designed to be the most rewarding, reflecting subscribers’ higher lifetime value. Customers from other tiers are automatically upgraded to this exclusive tier once they subscribe, ensuring they receive enhanced benefits for their loyalty. This way, subscribers always enjoy the most valuable rewards, reinforcing the importance of maintaining their subscriptions.
What happens when a customer stops subscribing?
When a subscription is cancelled, customers are moved to a different tier based on their spending over the past 12 months.
Can I have multiple subscriber VIP tiers?
No, only one subscriber tier is available. However, conditional tiers based on other tags can be created in Shopify for additional segmentation.
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