Loyalty Pass - LoyaltyLion

From install to in-store in 3 simple steps

Once a customer installs your Loyalty Pass, your program goes with them everywhere they shop.

Install the pass

Customers add your branded loyalty pass to Apple or Google Wallet directly from your post-purchase page, or a link in your email or SMS campaigns. One tap. No app download required.

Receive real-time updates

Points, tier status and rewards update automatically on the pass. When a customer earns a reward or is about to lose points, a push notification lands directly on their lock screen. Geolocation notifications nudge them to come in-store when they’re nearby.

Instant in-store identification

In-store, customers show the QR code on their pass. Your staff scan it to pull up their points balance, tier status, and available rewards in seconds.

Send the right message at the right moment

Loyalty Pass push notifications are triggered when it matters most. No manual sends that get lost in the inbox. Just automated messages that land on the lock screen and drive footfall.

When points are earned or close to expiry

When rewards are unlocked

When rewards are about to expire

When a tier change is approaching

When a customer is close to your store

Engage more members every day

Loyalty Pass bridges the gap between digital and physical shopping experiences.

Increase installs by incentivizing online shoppers to download your loyalty pass

Reach unsubscribed and unengaged shoppers with push notifications

Alert shoppers who are near your store that they have points or rewards about to expire

Give in-store shoppers a fast and frictionless way to identify themselves

Manage Loyalty Pass with confidence

Does the Loyalty Pass work on all mobile devices?

Yes. Wallet passes are supported on iPhones via Apple Wallet and on Android devices via Google Wallet. The system automatically detects the customer’s device and delivers the appropriate pass format.

How do customers add a wallet pass?

Customers can add a wallet pass through a personalized link, Add to Wallet button, or by scanning a unique QR code. The pass is securely linked to their loyalty account and updates automatically once added.

Does LoyaltyLion integrate with other wallet platforms?

Yes, LoyaltyLion integrates with Jeri Commerce and Novel.

Are wallets only useful for retail brands?

No. Ecommerce brands benefit from wallet visibility, easy program access and push notifications, while retail brands can add in-store scanning and POS activation.

How often do wallet passes update?

Wallet passes update automatically when customers earn or redeem points, change tiers, or when you trigger notifications. Updates typically appear within minutes of activity.

Is loyalty data secure in a Wallet Pass?

Yes. Wallet passes display relevant loyalty information but do not expose sensitive account credentials. Data syncs securely through the integration.

Can customers disable notifications?

Yes. Customers can manage wallet notifications through their device settings or remove the wallet pass at any time.

Can I customize the pass design?

Yes. You design the pass directly in the LoyaltyLion admin — adding your logo, brand colors, and choosing which fields are displayed, including points balance, tier name, claimed rewards, and the QR identifier.

What plans is Loyalty Pass available on?

Loyalty Pass is a paid add-on, available on Classic, Advanced, and Plus plans. Pricing is based on the number of active pass installs, not your plan or order volume. Reach out to your Account Manager or our Support team to get started.