AI Campaigns - LoyaltyLion

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Increase loyalty revenue with confidence

AI recommends the campaigns most likely to deliver results

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Grow with less effort

Boost program impact without adding extra work for your team

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Stay ahead with real-time recommendations

Quickly adjust campaigns as customer behavior shifts

AI Campaign types

Use AI to optimize these three revenue-driving campaigns:

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Perfectly time bonus points campaigns

LoyaltyLion AI identifies the best moments to run bonus points campaigns for maximum lift.

Explore Points Multiplier Event →

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Convert customers with targeted reward discounts

Target customers who are close to redeeming with AI-recommended reward discounts.

Explore Reward Discounting →

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Turn birthdays into predictable revenue

LoyaltyLion AI recommends the most effective birthday reward combinations to drive action.

Explore Birthday Bundle →

We wanted a way to launch loyalty promotions faster and with less manual work. LoyaltyLion's AI Campaigns let us run more promotions in less time, while feeling confident they'll drive repeat purchases. The suggested dates to activate different campaigns was especially beneficial, targeting the right time to push the campaign for the best ROI for our brand.

Lifecycle and retention marketing manager

Pashion Footwear

POINTS MULTIPLIER EVENT

With AI, perfectly time your bonus points campaigns

Our Points Multiplier Event AI Campaign recommends when to run bonus points events so they drive the greatest impact.

Instead of relying on fixed calendars or guesswork, LoyaltyLion AI analyzes performance patterns to identify the moments when bonus points are most likely to accelerate repeat purchases. Use it to:

Boost demand during quieter periods

Accelerate repeat purchases

Use points more efficiently without over-incentivizing

Target campaigns to include or exclude specific products or collections, or automatically apply existing points multipliers to your campaigns.

Brands running Points Multiplier Campaigns see a 34% increase in member orders across the campaign period. Plus a 5% increase in AOV.

Read help doc

How it works

LoyaltyLion AI analyzes your loyalty and purchase data to recommend: when to run a bonus points campaign to offset predicted traffic dips, which multiplier will deliver the strongest return for that period, and how long the campaign should run for maximum effectiveness. LoyaltyLion AI guides the decision; it doesn't automate changes without your approval. You can review, tweak, and launch each recommendation directly in-platform.

Why it drives results

Bonus points are a familiar incentive. Timing them well is what makes them effective. By recommending campaigns during quieter demand periods, LoyaltyLion AI helps turn bonus points into a reliable lever for incremental revenue.

Availability

Available on the Plus plan.

REWARD DISCOUNTING

Use AI to offer targeted reward discounts that convert

Our Reward Discounting AI Campaign identifies customers close to redeeming a reward and recommends targeted reward discounts that are most likely to trigger a purchase.

Rather than discounting rewards broadly or guessing where to intervene, LoyaltyLion AI analyzes redemption behavior to surface the moments where a small incentive can remove friction and accelerate conversion. Use it to:

Turn non-redeemers into first-time redeemers

Increase reward usage without eroding margin

Accelerate repeat purchases by surprising customers with unexpected rewards

Read help doc

How it works

LoyaltyLion AI analyzes loyalty and purchase data to identify customers close to redeeming a reward and recommends: which reward to discount, how much to discount, and which customers to target. LoyaltyLion AI guides the decision; it doesn't automate changes without your approval. You can review, tweak, and launch each recommendation directly in-platform.

Why it drives results

Customers near a reward have a higher potential to convert. By surprising them with extra reward value at the moment of purchase, reward discounting motivates redemption, boosts conversion, and accelerates repeat purchases.

Availability

Available on the Plus plan.

BIRTHDAY BUNDLE

Turn birthdays into predictable revenue with AI

Birthday bundle recommendations use LoyaltyLion AI to identify which reward combinations are most likely to drive action during a member's birthday period.

Rather than offering a generic birthday perk, LoyaltyLion AI analyzes how customers respond to different birthday rewards and recommends the right mix of incentives to increase engagement, incremental spend, and repeat purchases. Use it to:

Increase redemption and purchase rates during birthdays

Offer smarter, tier-specific birthday rewards

Turn birthday campaigns into a lever for faster repeat purchases

Read help doc

How it works

LoyaltyLion AI analyzes how customers respond to birthday rewards and recommends: product rewards to include, which birthday rewards are most likely to be redeemed and deliver the highest value, and which combinations of rewards perform best when bundled together. These recommendations are based on the behavior of customers who redeem birthday rewards versus those who don't. You can review, adjust, and launch each birthday campaign directly in-platform.

Why it drives results

Birthdays are a high-intent moment but generic birthday rewards often go unused. By recommending reward combinations proven to drive action, AI helps turn birthday perks into higher engagement, incremental spend, and stronger long-term loyalty.

Availability

Available on the Plus plan.

AI you can trust

AI Campaign recommendations are based on your program data, with aggregated industry benchmarks used only to guide recommendations where your data is limited.

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Built for loyalty

AI Campaigns is trained specifically on loyalty campaign tactics and revenue opportunities.

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You're in control of your data

Your data is never shared with other brands.

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Transparent & measurable

Recommendations explain why a campaign is suggested, including which customers, rewards, or timing will drive impact.

At LoyaltyLion, we continually evolve our tech stack to meet tomorrow's challenges. AI Campaigns is built for brands that want to unlock growth today and stay one step ahead of the competition.

Charlie Casey

CEO at LoyaltyLion

COMING SOON

AI Insights: See where your program is excelling and under-performing

AI Insights benchmarks your program's performance against 10,000+ other programs using aggregated and anonymized data. Gain market context without compromising your own data security.

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Frequently asked questions

How does pricing work for AI Campaigns?

Points Multiplier Event AI Campaign is available on Classic, Advanced and Plus plans. Reward Discounting & Birthday Bundles AI Campaigns are available on the Plus plan.

Does AI Campaigns launch campaigns for me?

No, AI Campaigns don't launch campaigns automatically. Instead, they surface the highest-impact opportunities and give you the tools to act on them in just a few clicks. You stay in control, but without needing to do deep analysis or guesswork.

Do I need technical expertise to run AI Campaigns?

Not at all. The tools are built for loyalty managers and ecommerce teams, with simple recommendations you can act on in a few clicks. AI Campaigns highlights the best opportunities, but you decide which ones to act on and how to tailor them for your brand.

Is my data safe?

Yes, our AI Campaigns are built on LoyaltyLion's secure data platform, with GDPR compliance and data privacy protections in place.