Novel Wallet | Loyalty program software integrations

Real-time loyalty in customers’ mobile wallets

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Saved in Apple & Google Wallet

Add a branded loyalty card in seconds by scanning a unique QR code

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Real-time loyalty balance

Loyalty cards auto-update with points, tier status and rewards.

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Reward notifications

The wallet app notifies customers when a reward unlocks or when they move to the next tier.

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No app download required

Everything lives in the mobile wallet.

Increase your loyalty program’s visibility

Wallet passes sit alongside payment cards and boarding passes, keeping your loyalty program visible between purchases.

With Novel, loyalty data syncs automatically, so customers always see:

Current points balance

Tier status

Available rewards

Built for ecommerce and omnichannel brands

Novel connects directly with LoyaltyLion to sync loyalty data in real time across digital and physical touchpoints, without requiring POS hardware.

Use wallet passes to:

Keep points and rewards to hand while customers shop

Highlight rewards ready to claim

Remind customers before points expire

Support omnichannel campaigns

Frequently asked questions

Do customers need to download an app to use Novel?

No. Customers can add the loyalty pass directly to Apple Wallet or Google Wallet by scanning your QR code on your website, email, or SMS. Once added, it updates automatically in the background as their loyalty status changes, all without requiring an additional app or login.

What data syncs between LoyaltyLion and Novel?

The integration supports real-time syncing of key loyalty data, including points balance, tier status, reward eligibility, and campaign updates. When a customer earns points, redeems a reward, or moves to a new tier, the wallet pass reflects those changes automatically.

Can wallet passes send notifications?

Yes. Wallet passes support dynamic updates and lock-screen notifications when key loyalty events occur, such as earning a reward, unlocking a tier, or participating in a promotional campaign. This helps increase engagement without relying solely on email or SMS.

Is this suitable for online-only brands?

Absolutely. While wallet passes are powerful for in-store visibility, they also support ecommerce-only brands by reinforcing loyalty status, promoting rewards, and increasing mobile engagement across the customer lifecycle.

How is Novel different from the Jeri Commerce integration?

Novel enables digital wallet passes that display and update loyalty data in Apple and Google Wallet. Jeri Commerce focuses more heavily on in-store activation and POS-driven loyalty experiences. If your priority is mobile wallet visibility and real-time balance updates, Novel is the right fit.