Referrals

Embed referrals everywhere

Your members are more likely to make referrals if they are regularly reminded that they can earn points for doing so. Ensure that referrals are embedded into your rewards page and that it’s clear what benefit—points or vouchers—a referrer will get in exchange for introducing friends and family.

We also recommend setting up post-purchase notifications on order summary pages. Buyers are typically feeling positive about your brand at this stage of their purchase journey so it’s a good time to remind them that they could benefit from making an introduction.

Finally, ensure that you’re regularly promoting your referral rewards across your social channels.

Promote referrals off-site too

The chances are you’re regularly contacting your customers via newsletters, welcome emails, promotional emails, and SMS messages - not to mention your loyalty program emails.

We recommend embedding a referral block into as many of these regular communications as possible. This can be done using a simple property if you’re using Klaviyo and LoyaltyLion together. However, it could also easily be built into email templates for other platforms.

Don’t shy away from including a referral block on post-purchase emails too. After all, 83% of customers are willing to make a referral after a positive experience.

Run referral promotions

Like the rest of your loyalty program, we advise that you don’t take a ‘set and forget’ approach to referrals. Regularly monitor the volume of referrals coming through alongside your referral revenue and adjust your referral rewards as required.

We also recommend running monthly or bi-monthly referral promotions where the available reward is doubled. Tie these promotions to seasonal occasions relevant to your brand—for example, a sustainable brand might run a referral promotion to coincide with World Earth Day.