Lucy & Yak recently revamped their loyalty program and launched a multi-channel awareness campaign to drive sign-ups

The program relaunched with an entirely on-brand look and feel, along with a new loyalty page, improved email comms, new exclusive perks, and their Re:Yak recycling initiative as a points builder

27% of Lucy & Yak’s annual revenue is attributable to their loyalty program

They have increased customer enrolment % from 27% to 42% in just 12 months , recruiting 146k new members

Represent Clothing are growing extremely fast internationally

As they’ve grown they have built a strong loyalty community including 16k+ Facebook followers

23% of Represent Clothing’s annual revenue is attributable to their loyalty program

Redeeming members of the Prestige program are worth 4x more than non-members

Ethique’s loyalty page is best-in-class – on-brand, clear, and easy to use

They provide innovative ways for members to earn points, including photo and video reviews, TikTok follows, and quiz completions

40% of Ethique’s annual revenue is attributable to their loyalty program

Redeeming program members are worth 3.5x more than non-members

The INKEY List provides exclusive rewards, including invitations to special events and first access to new product releases

Additionally, they hosted a ‘meet the co-founder’ webinar exclusively for for top-tier loyalty members

The loyalty program contributes to 30% of The INKEY List’s revenue

The INKEY List’s active loyalty members have a customer lifetime value that is 3x more valuable than that of a non-member

Amy Myers MD offers points in exchange for lots of activities, including video reviews, newsletter signups, and quiz completions

They also offer aspirational VIP rewards such as Concierge Customer Service for top-tier members

47% of Amy Myers MD’s total revenue is attributable to their loyalty program members

Redeeming members of the program purchase 4x as often as non-members

Organic Olivia offers members an exciting range of free product rewards, from tote bags to probiotics

They also incentivize following their social platforms and YouTube channel subscriptions, syncing their program with their wider marketing strategy

Redeeming members of the Herb Club Program are worth 6x more than non-members

Organic Olivia now has an Instragram following of over 110k

The Honest Paws Flea Market program is incredibly easy to use, with how-to videos included on the loyalty page

It’s easy to redeem rewards against a subscription which helps to reduce subscriber churn

Redeeming members of the program are worth 6x more than non-members

They also order 4x as often as non-members

The Farm Hounds rewards program supports acquisition by focusing heavily on points for referrals

They also incentivize program members to make a longer term-commitment with special subscriber rewards

44% of Farm Hounds’ total revenue is attributable to loyalty program members

Over 850 new customers have been generated from referrals in 12 months

The NIO Rewards program offers multiple opportunities to earn points in between purchases, including reviews and referrals

NIO Cocktails regularly surprise and delight members with points promotions on cocktail boxes and exclusive early access to new cocktail launches

24.6% of NIO Cocktail’s revenue is attributable to the NIO Rewards program

Redeeming loyalty program members are worth 6.7x more than non-members

The Circle loyalty program offers variety, giving members the choice to use points to claim free products or make charitable donations

The “Core” tier rewards subscribers with innovative experiences such as early access, exclusive products, free shipping, and quarterly drops

Redeeming members of the Circle Loyalty Program are worth 2.9x more than non-members

Redeeming members also purchase 5.5x as regularly as non-members

Piglet in Bed uses an on-brand pig symbol to promote their loyalty program clearly within their top navigation

The program incentivizes members to share birthday information, allowing for greater personalization and individual recognition

8% of the store’s total revenue is attributable to the ‘Piglet Perks’ loyalty program

Redeeming members of the program are worth 3.4x more than non-members, purchasing 2.3x more regularly

The Cozy Club loyalty program rewards zipper bedding customers who shop across both the Beddy’s and Nod & Winks product ranges

The program motivates customers to progress through tiers and unlock greater benefits such as a lower free shipping threshold

9% of Beddy’s total revenue is attributable to the Cozy Club program

Redeeming members purchase twice as often as non-members

The Loyalty Love Rewards page is easy to navigate with the option to jump to any section of the program from the page header

The page also includes multiple calls-to-action, encouraging visitors to either sign in or join the program at several points

Members of the Loyalty Love Rewards program have completed almost 300k activities in twelve months

20% of Never Fully Dressed’s total revenue is attributable to their loyalty program

The Oh Polly Rewards page promotes account creation as a priority, with a clear signup form at the top of the page

The page highlights the exclusive perks in each tier, with innovative inclusions such as unlimited free next day delivery and a VIP phone line

The Oh Polly Rewards program has enrolled over 700k new members in 12 months

Redeeming members of the program purchase 3x as often as non-members

From the lower Official Girlfriend tier to the top Golden Girlfriend tier, this loyalty program puts tiers front and center on the loyalty page

As customers progress through the tiers they unlock more valuable and experiential rewards, including lunch and learn sessions

Redeeming members of the Girlfriend Gold loyalty program are worth 17.5x more than non-members

They also purchase 17x more regularly than non-members

The Rat & Boa program features VIP rewards such as early sales access, the opportunity to vote on new styles, and access to concierge services

The program also includes an aspirational hidden tier, with secret benefits that shoppers cannot see until they reach the threshold

15% of Rat & Boa’s total revenue is attributable to their loyalty program

Over 40k customers have enrolled in the program in 12 months

Astrid & Miyu incorporate their loyalty program into every marketing email, promoting enrollment at every opportunity

They even ran a ‘why we love loyalty’ email campaign, highlighting the benefits of joining their program

Nearly 150k new members have been enrolled in the program in 12 months

16.5% of Astrid & Miyu’s total revenue is attributable to their loyalty program

Pepper uses LoyaltyLion’s integration with Klaviyo to segment their loyalty program members and send them more effective emails

They incorporate their loyalty program into every email that they send, and run exclusive email promotions for program members

The Pepper Perks loyalty program has driven over 75k newsletter signups

Pepper’s loyalty program emails have delivered over $45k within 12 months

BÉIS Loyalty program members can redeem their points in exchange for a wide range of products – from small purses to large roller bags

Top tier members can unlock particularly exclusive experiential rewards including VIP event access and the opportunity to be part of a design focus group

Over 240k new members enrolled into the BÉIS Loyalty program within a year

Those new members have claimed almost 13k free product rewards

The Gold Gang loyalty program rewards all its members with valuable perks such as double points weekends and birthday points

Higher tier members unlock more high value rewards that align with the innovative brand – from the chance to taste new flavors, to joining a celebrity/influencer mailing list

Au Vodka’s returning customer rate has increased by 40% year on year

Redeeming members of the Gold Gang are worth 4.5x more than non-members

The Fright Rags rewards program uses spooky iconography and colors across it’s entirely on-brand loyalty page

Tier 2 and above members gain access to ‘The Graveyard’ – an exclusive area where they can make made-to-order purchases

13% of Fright Rags revenue is attributable to their rewards program

Redeeming members order 3.5x as often as non-members

The Cool Girl Community loyalty page perfectly captures the Sisters and Seekers style in terms of both style and tone of voice

Their program works hard to connect with their on-trend audience, offering points for exploring new collections, and first look at product restocks

Almost 95k new members joined the Cool Girl Community within six months

Those members have completed over 300k loyalty activities

The Tyke Points Program is a circular fashion program that rewards members for shopping sustainably with its Eco Enthusiast, Eco Warrior and Eco Icon tiers

The program invites sustainable shoppers to connect with other like-minded, eco-conscious consumers at exclusive events

Redeeming members of the Tyke Points Program spend 6.4x as much as non-members

They also order 2.5x as often as non-members

Lifeboost offer all VIP members the opportunity to donate to a cause and get perks

They also use customers the option to offset their order’s carbon footprint from within the checkout

Almost 28% of Lifeboost’s total revenue is attributable to the Lifeboost VIP program

Redeeming members of the program spend 5x as much as non-members

The Bombshell Sportswear loyalty program increases social following by offering members 100 points for every social media follow

However, they also extend their social reach by rewarding members who post and tag the brand on Instagram with 500 points

35% of Bombshell Sportswear’s total revenue is attributable to their loyalty program

Their loyalty program members spend 7.5x more than non-members

Kit and Kaboodal use their Instagram feed to promote referral campaigns and motivate members to refer friends and family

They also use their program to build up their social following, offering points in exchange for likes and follows on key social channels

21% of Kit and Kaboodal’s total revenue is attributable to their loyalty program

Their loyalty program members purchase 7.5x more than non-members

Moon Juice run extremely successful early access promotions, using email and SMS to offer members the first look at new product drops

They also use banners on their site, email and SMS to promote time-limited double points promotions for loyalty program members

Redeeming members of the Moon Juice loyalty program spend 3.4x more than non-members

They also purchase 4x more than those who have not joined the program

Each month, members of Club Glow receive access to an exclusive drop, featuring special products and kits just for them

They also speed up time to second purchase by offering new members a welcome gift of product samples that can be redeemed on the next order

Members of Club Glow have completed almost 190k loyalty activities within 12 months

Redeeming Club Glow members spend 2.2x more than non-members

Edgard and Cooper invite all members to earn points by completing a pet profile with details of their furry friend’s likes and needs

They collect data such as animal breed, age, dietary preferences and allergies and then use it to tailor communications

49% of Edgard and Cooper’s total revenue is attributable to their loyalty program

Redeeming members of their loyalty program spend 15x more than non-members

New members of the Lace Laboratory loyalty program are invited to earn 100 points in exchange for completing an onboarding survey

Lace and Laboratory ask questions to understand each member’s buying behaviors and use the data to personalize their loyalty messages

28% of Lace Laboratory’s total revenue is attributable to their loyalty program

Redeeming members of their loyalty program purchase twice as regularly as non-members