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Winter 2025 | Product updates

What’s new in LoyaltyLion

AI Campaigns is now LIVE – and it’s our most game-changing innovation to date

AI Campaigns reward discount recommendation

Winter 2025 Highlights

NEW: AI Campaigns

Our biggest launch of the year is live! AI Campaigns analyze billions of data points in real time to grow your revenue faster, with minimal effort. A first-to-market innovation, they identify the best opportunities in your loyalty program:

Reward Discounting Campaigns: AI recommends the opportune moments when a small incentive can accelerate conversion

Birthday Bundles Campaigns: AI identifies which reward combinations are most likely to drive action and helps launch them

Points Multiplier Campaigns: AI recommends when to run bonus point promotions to drive the most repeat purchases

Now available on all LoyaltyLion Plus plans.

Discover AI Campaigns now
AI translations for multi-language loyalty program

Winter 2025

Multi-language: Your program in 130+ languages

Bring your loyalty program to customers in more than 130 languages (all those Shopify supports!), without using third-party tools.

Learn about translation
Subscriber VIP tiers

Winter 2025

Tier recalculation after refunds

Reward real loyalty with automatic tier recalculation if a customer refunds an order.

Request it today

Feature improvements | Winter 2025

AI Campaigns: Reward Discounting

Convert customers with targeted, AI-recommended reward discounts.

Explore it

AI Campaigns: Birthday Bundle

Turn birthdays into predictable revenue by using AI to identify which reward combinations are most likely to drive action.

Try it now

Multi-language

Expand internationally with your loyalty program in 130+ languages (all those Shopify supports), including AI translations for Advanced and Plus plans.

Translate today

Tier recalculation after refunds

Reward real loyalty thanks to automatic tier recalculation if a customer refunds an order.

Request it now

Rewards inventory

Manage inventory count for specific rewards to ensure accurate communication with customers.

Redeem at checkout events

Seamlessly tell customers when they have enough points to redeem a reward, using optional webhooks.

Set them up

Birthday rule with years

Align birthday data with your brand’s approach by configuring the rule not to collect years.

Configure now

Voucher-based rewards birthday rule

Treat customers to more on their birthdays, with rewards now available alongside points.

Choose yours

Integrations | Winter 2025

Cart discount vouchers for subscriptions

Delight customers with cart discount vouchers for active subscriptions as well as new subscriptions.

Manage today

Program management | Winter 2025

Tier info on customer profiles

Know more about your customers with tier info now available directly in their profile.

Explore it now

Tier imports updates

Understand tier data better with all active and pending tier placements now downloadable in tier imports.

Learn about it

Modernized rules page

Manage rules faster thanks to a fresh layout, faster loading, and new UI for changing the order of your rules.

Cookies and tracking consent

Stay GDPR/CCA compliant with new settings to change whether customers are tracked.

Optional effective date for points imports

Take more control when manually assigning points by choosing their effective date.

Improvements to data exports security

Protect your data with new email address limitations and MFA authentication when exporting.

Make a Purchase rule updates

Tailor your points offering when customers make a purchase, based on tiers and subscription items.

Explore previous updates

LoyaltyLion’s team has been working hard to help you grow your revenue faster. Here’s how:

What’s new in LoyaltyLion

Fall 2025

Read more

What’s new in LoyaltyLion

Summer 2025

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What’s new in LoyaltyLion

Spring 2025

Read more

Got questions? Let’s talk

Rated #1 for loyalty on G2 and trusted by brands worldwide for over 10 years, let’s scale your business together. Get in touch today!