Q1 2025 Product updates

Feature improvements

Boost your customers’ loyalty experiences with bigger and better features.

Embed loyalty into your checkout

Display points earned and make it easy to refer friends to boost engagement and program results.

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Customize referral URLs

Choose the URL customers are redirected to when they use a referral link.

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Show customers more tier benefit info

Seamlessly give extra details when customers click on tier benefits.

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Mark tier benefits as secret

Make benefits exclusively visible to members in that tier.

Here’s how

Expire rewards in 7 or 14 days

Speedier reward expirations now give you more ways to drive urgency.

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Display approved points or total points

Reduce support queries by making it clear which points can be used right away.

Take a look

Follow on TikTok to earn points

Give points when a member follows you on TikTok, adding to our existing Instagram and X rules

Here’s how

Program management

Brand new ways to tweak and expand your program to optimize its contribution to revenue growth.

Refund unused vouchers when deleting rewards

Keep members happy even when you’re switching up your rewards strategy.

Customer export improvements: Tier filters and forecasts

Export customer data by tier and predict their next tier after expiry.

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Easily ignore duplicate orders

Prevent duplicate orders from impacting your loyalty data or triggering rewards by mistake.

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Filter Custom Rule fulfilments

Filter by reward status and customer email when approving pending activities.

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Sort rewards by cost

Customize how you see available rewards for easier management.

New points accounting report

Export our new points accounting report on demand.

Contact support

Integrations

Integration updates that make your loyalty tech stack more than the sum of its parts.

Upgraded Shopify POS Integration

Our upgrade makes it easier to reward customers in-store while keeping transactions fast and smooth.

Install now

POS: Manual points adjustments in store

Decide whether to allow points adjustments to take place in store as a goodwill gesture.

Here’s how

POS: Notice of blocked customers

Give in-store staff context when managing customers who are blocked from the loyalty program

New ‘customer enrolled’ trigger

Easily send customers a welcome email when they join your program.

Explore here

Klaviyo: Loyalty Launch Email Template

Easily set up loyalty emails with personalization and branding if you’re launching a new program.

Explore here

Klaviyo: Updated to latest API

A better overall experience using Klaviyo and LoyaltyLion together.

Details here

Improved API Keys & Developer Docs

It’s now clearer than ever how to get started with LoyaltyLion or add advanced features to your store.

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Frequently asked questions

Why choose LoyaltyLion over other providers?

LoyaltyLion is trusted by small and enterprise brands for its flexibility, deep customization, and superior user experience for your customers.

LoyaltyLion offers a fully embedded loyalty experience rather than relying on a pop-up widget, making it feel like a natural part of your store.

Make your own rules and rewards, build flexible VIP tiers with exclusive perks, and integrate with 50+ tools to automate communications.

Our platform segments customers into groups like Loyal, At Risk, and Win Back, allowing you to personalize communications.

Ideal for omnichannel brands with multiple physical locations, LoyaltyLion lets your customers earn and redeem rewards online and in person.

Plus, our top-rated support team guides you through every step of the journey!

We’re proud to partner with you from day one to ensure you succeed at loyalty. See what our customers say on G2!

What ecommerce platforms do you support?

LoyaltyLion is made for Shopify and Shopify Plus.

If your shop is built on Shopify you can create a custom loyalty program and connect to Shopify Point of Sale (POS).

If you use Shopify Plus, you can also offer gift card rewards, let customers redeem points at checkout and use the Shopify Flow connector to automate loyalty workflows.

Does LoyaltyLion support omnichannel loyalty?

Yes! LoyaltyLion integrates with Shopify POS, allowing you to offer a seamless loyalty experience both online and in one or more physical stores. Customers can earn and redeem points across multiple locations.

The Shopify integration is available for:

• Classic plan (Single location)

• Advanced plan (Multiple locations)

• Plus plan (Multiple locations)

This ensures your loyalty program works seamlessly no matter where your customers shop.

Can I customize my loyalty program?

Absolutely! We work closely with you to build an on-brand loyalty program, starting with a name that resonates with your brand and audience.

Your integrated Loyalty Page is designed and built by us, in collaboration with you. No development is required by your team. And, once you are up and running, our intuitive Theme Editor gives you total control of your integrated Loyalty Page’s look and feel as your brand and loyalty program evolves.

Furthermore, with every program rule you set, your customers’ Loyalty Page automatically updates, making it easier than ever to optimize your program and run short promotions.