15 product updates you can’t miss from Summer 2025

The LoyaltyLion team has been hard at work to get your program ahead of the competition. From new features and tweaks to help you manage your program better, to improved integrations, we’re constantly innovating – and Summer 2025 was no different.

BIG NEWS: Our Headless API is here! We’ve got all you need to know below

The LoyaltyLion Headless API is here!

Our brand new Headless API is now in preview and available for Plus merchants.

This launch opens up a whole new way to build with LoyaltyLion:

Merchants can now integrate loyalty anywhere, with full control over the experience. Learn more by clicking through to our Developer site.

Here’s all you need to know

Integrations

New Headless API

LoyaltyLion’s brand new Headless API is now in preview and available for Plus merchants. Use it to:

Build a custom UI for a headless ecommerce storefront, e.g. Shopify Hydrogen.

Incorporate your loyalty program into a mobile app, using native UI components, or a custom POS system.

Full details here

Redeem at checkout for POS

Ramp up the revenue-driving power of your loyalty program in-store when you enable reward redemption at POS checkout.

Boost in-store loyalty

Improved error messaging for POS

Troubleshoot with ease, thanks to greater visibility into potential issues with your loyalty program at POS.

Discover now

Program management

Choose in which channel rewards appear

Manage which rewards show where – whether it’s on your online store, POS, or mobile app. Great for channel-specific promos or in-store only rewards.

Configure the app

New email export

Get to grips with your data by pulling a full list of customers who have been sent an email of a particular category.

Understand it here

Manage multiple users within LoyaltyLion

Give multiple members of your team access to LoyaltyLion and control what they can do, keeping your account safer.

All you need to know

Admin launcher

Speed up your journeys through the LoyaltyLion Merchant App with quick page shortcuts, plus customer and help-doc search

Try it out now

Feature improvements

Monthly referral limits

Control your program’s margins by setting a limit on how many referrals customers can make a month

Learn more

Updated points expiration notification

Give customers clarity on the expiration date of their points, how many will expire and when they most recently earned points.

Set it up today

Stock check for seamless free products

Set customer expectations by making it clear if a free product reward is available before they try to claim it.

Jump in and try it

Clearer points expiration in customer history table

Help customers feel in control by allowing them to see how many points are due to expire and when. You can also set a points-earning activity’s expiration date to show in the activity modal on the loyalty page.

Configure in the app