Loyalty Performance Marketing Agency of the Year | 2026

A great loyalty program makes your existing customer base highly reliable – launch a great incentive for them, rely on their repeat purchases, and free up budget for acquisition.

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Cake

Cake’s loyalty strategy for apparel brand P&Co locks in purchases from existing customers, to reduce MCOS and free up budget to acquire new customers for the brand.

Cake also built P&Co a mobile app using the LoyaltyLion API, with loyalty at its heart: members are greeted by name, and instantly see their points balance and rewards

During Black Friday 2025, Cake powered P&Co’s loyalty promos – from password-protected early access to scratch card treats, shoppers had plenty of reasons to come back

Cake supported the P&Co in extending the loyalty experience into physical retail via LoyaltyLion’s seamless Shopify POS integration.

P&Co’s program is soaring, driving 20% of total revenue!

Read the full story Discover P&Co’s program

To know that big campaigns are supported by a really good loyalty incentive means we can spend more, because that cost is going to come back.

Katie Underwood

Marketing Director at Cake Agency

Absolute Web

Agency Absolute Web supports dancewear brand Capezio to improve platform scalability, enhance site performance and streamline operational efficiency. As part of that, they referred LoyaltyLion and helped the brand swiftly implement the platform.

The result is a successful ‘Pointe-based’ rewards program that fosters customer loyalty and drives repeat purchases through engaging incentives.

Members can redeem free product rewards including apparel and accessories, and climb the tiers to unlock rewards they really want: free shipping, and half off a pair of iconic Capezio tights annually.

Check out Capezio’s program