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Best Use of Data in a Loyalty Program | 2026

Data is the engine of a loyalty program. Knowing who your customers are, what they want, and what influences them makes a loyalty program more impactful than ever.

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Oh Polly — Gold winner, Best Use of Data in a Loyalty Program

Oh Polly

Using their mobile app, Oh Polly serves its largely Gen-Z audience messages that are personalized using loyalty data, in order to prompt more urgent repeat purchases.

Customers can engage with the loyalty program in the app as easily as if they were shopping on-site, using the Tapcart x LoyaltyLion integration

Targeted and segmented push notifications inform members using the app of special offers and unclaimed rewards.

Their highly personalized take means that, in the UK, redeeming members are worth 3.6x more than non-members, and the program drives 21% of the brand’s revenue.

According to our benchmarks, the program is a top-performer, outperforming its peer group.

Bully Bunches program
Highly commended

Bully Bunches

Pet food brand Bully Bunches uses LoyaltyLion data to encourage pet owners to repurchase chews regularly.

Their stylish program not only offers great perks, but encourages a subscription once members have started earning points and figured out which chews their dogs like best.

Using LoyaltyLion’s Recharge integration, members can redeem points for the reward of a subscription discount of between $5 and $50

Members in the highest tiers get early access to sales and yearly gifts, making enrolment in the program a no-brainer

VIPs have been given exclusive, first-look offers too – such as first access to order a new range of freeze-dried dog treats in 3 flavors

Check out their program

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