Best Loyalty Program Comms | 2026

Standing out in crowded inboxes is the name of the game in ecommerce today. It’s made seamless by triggers and flows from loyalty x CRM integrations – think Attentive and Klaviyo.

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P.Louise

From TikTok origins to a serious beauty challenger, P.Louise’s empire grows by the minute. One secret to that is their super-fun, always-personalized dynamic email comms, leveraging our Klaviyo integration.

Loyalty emails are now their top-performing emails, leveraging data from events unlocking a new tier and earning a gift to nudge a repeat purchase.

Customers see their points balance in the header of every email, keeping the program front of mind without needing extra reminders.

The lean P.Louise team operates without using developers – the program is all run in-house, the platform making it easily tweakable based on commercial needs.

An impressive 30% of total revenue comes from the loyalty program, including a 6.7x higher lifetime value from redeeming members.

It’s clearly a hit with customers – over 600k are enrolled!

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If we’re doing a double points event, my team can have it executed within 5 to 10 minutes without the need for project management, technical development support. It’s very straightforward, fully integrated, it works seamlessly.

Paul Menzies

Ecommerce Manager at P.Louise

P&Co

UK fashion brand P&Co aces comms to their loyal customers thanks to a winning combo of loyalty segmentation and creative loyalty promotions across website and app.

The program is carefully designed to guide shoppers from cart to checkout, so reward reminders and loyalty-based retargeting are triggered at critical moments to secure conversions.

Flows in Klaviyo are personalized by tier progress and customers’ reward redemption behavior.

Personalized push notifications to remind customers of points earned and available rewards make the P&Co app a key driver of repeat purchases. It was custom-designed using LoyaltyLion’s API.

Supported by Cake agency, the program drives a huge 19% of total revenue, with a 4.4x higher spend by redeeming members.

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HOLY

The HOLY Squad shows up in force when this fast-growing drinks brand launches new products. Why? They’re tuned into loyalty’s benefits, thanks to great comms across all channels.

Communication isn’t just online. With LoyaltyLion’s Gorgias integration, customer support agents can see a member’s loyalty points balance and rewards, and assign points.

Integrating with Klaviyo means HOLY can send automated loyalty emails to remind members about point balances, new product drops, and bonus points on their birthday.

Customer acquisition is also boosted by loyalty, with members sharing referral links through DMs, WhatsApp, email or social to earn points.

Over €2 million in revenue has been generated from referrals, incentivized by HOLY’s loyalty program.

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