Best Use of a Loyalty Program for Scaling | 2026

Big brands need loyalty programs that evolve with them, whatever journeys they’re on. A highly flexible platform, constant innovations, and attentive support are the recipe for success.

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Medik8

With stores in the US, UK and across the world, Medik8 balances tailored loyalty initiatives that meet each region’s needs with unified management of the program.

As it grows its international influence, Medik8 has different loyalty goals for each region: the US program focuses on acquisition incentivized through free product rewards, and UK on increasing CLV

Different reward thresholds across each region reflect the difference in price points and strategy

Unified promotions like the brand’s Black Friday early access for members across both regions resulted in a record day of sales.

Medik8’s program performs above the top benchmark for loyalty contribution in both region, at 40% in the US and 27% in the UK.

Read the full story Discover their program

LoyaltyLion has helped us instrumentally. We have three regions now — US, UK, and Rest of World — all using LoyaltyLion, each with their own reporting and offerings based on regional needs.

Brooke O’Halloran

Senior CRM & Email Marketing Manager at Medik8

Montirex

Fast-growing British athleisure brand Montirex needed a loyalty program that could evolve over time, as it doubled revenue in just a year and eyes US expansion.

Their beautifully-designed loyalty page looks and feels like the brand with dynamic imagery and progress bars showing how close they are to the next tier – landing page migration and rebuild

An innovative approach to the program seems them easily set up points multiplier events, and turning on tier recalculations to smartly protect margins when items are returned

Easily integrated the loyalty program with Shopify POS, to encourage member purchases at their pop-up store in Liverpool

Since the upgrades to the program, supported by Velstar agency, the loyalty program’s contribution to total revenue has increased significantly, now at 11.4% with over 200k members.

Check out their program

Aroma 360 & Hotel Collection

Sister brands in the scenting space, Aroma 360 and Hotel Collection pooled their loyalty resources, running two programs from one hub.

They made fast, effective changes, including changing reward types, to deepen loyalty, protect margin and increase repeat purchasing across both brands

Refreshed email strategy that now fully leverages the LoyaltyLion x Klaviyo integration, triggering personalized comms at key moments to encourage a repeat purchase

The strategies also diverge when suited to each brand. For instance, Aroma 360’s Club Paris tier is exclusively for subscribers, helping members further justify their regular commitment.

They enabled multi-channel functionality, increasing the visibility and usability of the loyalty program through the Tapcart x LoyaltyLion integration

Check out the Aroma 360 program