Pacifica Beauty increased its repeat purchase rate by 47% thanks to their on-brand loyalty program

To achieve this, Pacifica Beauty created an on-brand, tiered loyalty program structure with exclusive benefits. To make the program a natural component of their online presence, they created an integrated loyalty page that is highlighted with a heart symbol on the main navigation header.

By integrating LoyaltyLion with Klaviyo, they began to send customized loyalty emails including reward available reminders, points statements, and referral emails with unique links. This allowed them to keep their customers engaged between purchases.

Research shows that allowing customers to earn and redeem rewards within the checkout can increase basket size by as much as 36%. Pacifica Beauty’s team identified an opportunity to use In-Cart Rewards and points for cart component to drive up average order values. Taking away the need for customers to spend time applying voucher codes at the checkout, Pacifica Beauty made it as easy as possible for customers to view and claim rewards automatically while they were shopping.