Pulse Boutique: 39% uplift in returning customers delivered via ‘Pulse Perks’

With the ‘Pulse Perks’ loyalty program, Pulse Boutique boosted its repeat purchase rate by 39%.

39%

increase in repeat purchase

19%

increase in AOV

Challenge

Women’s fashion store, Pulse Boutique, wanted to offer their devoted customer base more opportunities to engage with their brand and become part of a friendly fashion community. Working with Swanky, a Shopify Plus agency, they identified that a loyalty program was the missing link in building longer-term customer relationships.

Solution

Pulse Boutique worked with Swanky to implement LoyaltyLion on their Shopify Plus store, creating a new loyalty program, Pulse Perks. The program was built to encourage customer engagement on social media, while simultaneously increasing the amount of user-generated content on the website, including written customer reviews and photo submissions.

Results

Since launch, the program has delivered a 39% uplift in returning customers, and a 19% increase in average order value. Pulse Perks has driven $200k in earned rewards purchases to date.

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Pulse Boutique: 39% uplift in returning customers delivered via ‘Pulse Perks’

39%

19%

Challenge

Solution

Results

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Darn Tough

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