Beat Black Friday with Loyalty Connect: BFCM | Live online 8 Sept
Register nowBeat Black Friday with Loyalty Connect: BFCM | Live online 8 Sept
Register nowWith LoyaltyLion, Swanky has helped brands including The Pulse Boutique to scale profitably through stronger repeat purchase, a thriving customer community, and a loyalty experience that runs across web and mobile.
transactions from Pulse Boutique loyalty members vs 1.8 for non-members
of The Pulse Boutique's total revenue is driven by the loyalty program
GMV growth since Swanky started working with The Pulse Boutique
Discover why Swanky trust LoyaltyLion to help drive growth for both their clients and their agency.
Swanky are a Shopify Platinum agency with a mission to be the best in the world at what they do, while supporting the whole business across channels.
They're big on clarity. Brands often know they have a problem, but can't always define it.
Swanky's strength is diagnosing what's really going on, defining what needs to change, and building an ecosystem of tools that work together. That means fewer disconnected platforms and more joined-up performance.
If everyone's trying to tell a story, how do you stand out? By telling the right story for the right person.
For Swanky, one of the most valuable uses of loyalty is straightforward: reward customers for telling you who they are, so you can stop guessing and start personalizing properly.
That might look like:
• Creating a pet profile, so the brand knows you've got a Schnauzer and not just “a dog”
• Creating profiles for children, so you don't get toddler messaging when your kid is eight
• Capturing preferences that help brands merchandise, recommend, and communicate better
That leads to better customer experiences:
• VIP-style services that feel personal
• Products in the right size
• Relevant recommendations
• Content that fits the customer's life stage
The use of a loyalty program across online and offline sales helps force you back into a reporting dashboard… so you can see the value that online and offline provide to each other and they don't just operate in isolation.
With Pulse Boutique, Swanky recommended LoyaltyLion as the right loyalty platform to power their loyalty onsite, and within the brand's custom mobile app using the VennApps integration.
That matters because app retention economics are different. The actual cost to re-acquire a customer with a push notification through the app is much cheaper than running a new Meta ad, so loyalty becomes part of a profitability strategy, not a standalone retention tactic.
Pulse Boutique has built a genuinely powerful customer community, and loyalty helps keep it active.
The result is the kind of brand momentum most businesses want:
• Customers support each other at scale, to the point where 80% of customer service enquiries are handled by other customers
• Their VIP Facebook Group is a high-energy hub of advice, feedback, and conversation
That keeps customers close, and it helps the brand scale without losing connection.
If you leverage a loyalty platform, you can make experiences far more experiential, not just transactional.
With Swanky's support, Pulse Boutique's loyalty program has driven transformational growth:
• 80% of customer service enquiries handled by customers through the brand's community
• 2.5–3x GMV growth since Swanky began working with the brand
• 45% of total revenue driven by loyalty
• Loyalty members average 7 transactions vs 1.8 for non-members
Our Partnerships team has the expertise and resources to make it one of your biggest growth drivers.
Rated #1 for loyalty on G2 and trusted by brands worldwide for over 10 years, let's scale your business together. Get in touch today!
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