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Meet your customers in the way they like to shop. Serving them experiences that fit their vibe are the name of the game.
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As this wild-child fashion house goes international, their LoyaltyLion program keeps their loyal community delivering – even amid new ventures like their New York pop-up store:
LoyaltyLion x Novel integration makes earning points and redeeming rewards in-store seamless, through a QR code
Members of their top VIP tier receive queue jumps for the pop-up store
Top-tier members also receive exclusive invites for in-store events
The result? Members have a 6x higher lifetime value than non-members, supporting bold expansion moves.
Something that really drove us to LoyaltyLion was the ability to tap into all of our markets.
Sade Bennett
CRM & Loyalty Manager, Jaded London


The UK’s largest K-beauty brand, Pureseoul uses their loyalty program ‘The Cloud Club’ to motivate repeat purchasing, with an airplane-themed program that visitors to the site can’t miss.
Members can earn ‘Beauty Miles’, and redeem them for discount rewards at checkout
During ‘Double Miles’ week, in-store and online shoppers collect double points
Invites to exclusive events for Top Tier Cloud 9 members
Just months after the program went live, it’s already driving 7% of the brand’s total revenue.
Check out their program

The Clubhouse at fashion brand DRMERS has a fun, dynamic design that perfectly reflects the brand’s vibe. Everywhere you look, there are better experiences if you’re a member.
Loyalty perks extend to in-store purchases too, leveraging the LoyaltyLion x Shopify POS integration
A secret Instagram group for members leaks upcoming product launches to the loyal community first
VIP Tier perks get more enticing as you ascend the tiers – anyone for an exclusive Christmas gift?

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What advice would our Award winners give to other ambitious brands looking to grow fast using a loyalty program?
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